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西南财经大学

作者:admin发布时间:2019-06-10 13:32

光华讲坛——社会名流与企业家论坛第5432期

 

主题:旅游的可持续发展-小众(特色)旅游

主讲人:美国密苏里大学 许双玉副教授

主持人:工商管理学院 吕兴洋副教授

时间2019613日(星期四)18:00-20:00

地点:西南财经大学柳林校区通博楼A209会议室

主办单位:工商管理学院、科研处

 

主讲人简介:

Dr. Shuangyu Xu is a tourism assistant professor at University of Missouri at Columbia, MO, U.S.A. She received her Ph.D. from the Department of Parks, Recreation, and Tourism Management at North Carolina State University, with major fields in sustainable tourism.

Dr. Xu has her research work published in numerous peer-reviewed journals such as Tourism Management, Journal of Travel Research, Journal of Leisure Research, International Journal of Tourism Research, and etc. Her current studies include tourism impacts, stakeholder perceptions, agritourism branding and promotion, wine tourism trail development, and the application of GIS in tourism planning.

许双玉博士担任美国密苏里大学自然资源学院的副教授。许博士毕业于北卡罗莱纳州立大学公园休闲和旅游管理系,她的专业方向是旅游的可持续发展。许博士的研究成果发表在《旅游管理》、《旅游研究学报》、《休闲研究学刊》、《国际旅游研究杂志》等众多学术期刊上。许博士目前的研究领域主要集中在旅游影响,小众特色旅游 (农业旅游,葡萄酒旅游),和运用全球地理信息系统进行旅游资源规划。

主要内容:

This past decade has seen a significant growth of niche tourism. In sharp contrast to mass tourism, niche tourism caters to individuals with a specialized interest and is much smaller in terms of sizes. As commonly acknowledged as one strategic solution to sustainable tourism, niche tourism covers a wide variety of interests, including agritourism, wine tourism, film tourism, adventure tourism, etc. Of all these different niches, agritourism (including wine tourism) is the most popular type.

Agritourism refers to tourism activities that happen on a working farm setting, and is associated with many benefits (e.g., providing additional source of income for farmers, retaining agricultural tradition and heritage, educating the young generation, connecting people to nature). As such, the US Department of Agriculture (USDA) and every state government is strongly encouraging the development of agritourism. Paralleling with the development in the field, research in agritourism has also been through several stages, extending from the primary focus on understanding agritourists (motivations and behaviors) and the benefits of agritourism to involving different stakeholders (e.g., local community, businesses, government officials) and the marketing and promotion of agritourism.

In the lecture, the speaker will use a funded research project on agritourism in both Missouri and North Carolina and another project on wine trails, as case studies to further discuss previous research, the methods, issues, and future direction on agritourism. In addition, the association between agritourism (as one form of niche tourism) and tourism sustainability will be further discussed.

小众(特色)旅游在最近十年里快速发展。与大众旅游不同,小众特色旅游规模更小,主要针对的是有特定兴趣爱好(例如探险,摄影等)的游客。小众特色旅游包括各种广泛的旅游类型,例如农业旅游,葡萄酒旅游,探险旅游,电影旅游等。正因为此,小众特色旅游被广泛认为是实现旅游资源可持续发展的有效方式。

在各类型的特色旅游中,农村旅游发展尤为迅速,并能带来各种积极影响,包括向农村居民提供额外收入,帮助农业耕种传统的传承,教育下一代和帮助城市居民回归自然等。基于这些原因,美国农业部和各州政府也大力支持发展农业旅游。与此同时,针对农业旅游的研究也在稳步发展,从最初仅针对约农村旅游游客(目的,行为)和农业旅游的积极影响逐渐扩展到进一步带动乡村旅游的相关人士(包括居民,政府等)和农业旅游的宣传和推广。

主讲人会以获得政府资助的跨州(密苏里,北卡罗来纳)农业旅游研究项目和另一项葡萄酒研究项目为例具体讨论研究内容,方法,问题和未来的研究方向,并深入阐述小众(特色)旅游和可持续发展的关联性和需要注意的问题。

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